Prospect of economic development of pomegranate characteristic in Huai⁃ yuan of Anhui province——Taking pomegranate leisure sightseeing tour as the perspective

Abstract: In order to put forward reasonable countermeasures for the sustainable development of pomegranate leisure tourism in Huaiyuan of Anhui province. The author made a thorough visit and study of producing area in Huaiyuan. The advantages and main problems in development of the leisure and sightseeing tourism industry were summarized. The advantages of development include brand，natural location，historical culture and ecotourism. The main problems are poor production conditions，extensive management，unestablished market，weak brand protection and slow development planning. According to theabove survey information，this paper gave some reasonable suggestions and prospects for the developmentof the pomegranate economy.