The pomegranate brand construction and marketing strategy in Zaozhuang

Abstract: Brand building and marketing strategy are crucial to the development of pomegranate produc⁃ing areas. Based on Zaozhuang pomegranate brand building and marketing strategy research，we summa⁃rized the current situation of brand marketing in Zaozhuang city，and the brand development and marketing strategy of the city，and put forward the policy recommendations of pomegranate industry marketingpolicy，such as doing price analysis work，promoting the standardization of pomegranate production，promoting the integration of agricultural industries，reducing production costs，enhancing the cultivation ofhigh-quality marketing team，promoting the level of enterprise brand operation，accelerating the construction of Zaozhuang pomegranate regional trading center，to provide the reference for the fast development ofZaozhuang pomegranate industry.