Thoughts on the development of China’s fruit industry

Abstract: Since the end of 1970s，China’s fruit industry has made remarkable achievements. By ana-lyzing the contradiction between supply and demand of China’s fruit industry and the changes in the in-ternational trade situation，as well as the typical cases that emerged in the development of the fruit in-dustry，this paper described six types of development case. Based on these cases，the principles for fruit industry development in the future were figured out; including discovering the only one resource factor，applying two suitabilities，i.e suitable types and varieties for a place，and suitable of industry scale for the market. Keeping these points in the mind for getting success including“three feasibility”，“three transformations”and“three combinations”.“Three feasibility”means that any technology applying to the industry should be feasible not only technical，but also economical，as well as environmental sustain-able;“Three transformations”include transforming the natural advantage into product advantage，technological advantage into competitive advantage，and cultural advantage into brand advantage;“Three combinations”indicate the combination of politicians，scientists，and entrepreneurs. Finally，this paper presents the lessons and problems existing in the development of China’s fruit industry，and analyzes the causes of the problems from both objective and subjective aspects; as provides references for the sustainable and healthy development of fruit industry in the future.